“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.”
“The marque created for Brothers takes reference from the periodic table while the full logotype is inspired from the process of roasting the coffee. A whole range of 12 blends are in production, all featuring a different coloured circle on the packaging to appropriately represent the blend.”
“We believe that it is important to emphasize the locations from which the company’s coffee is imported and the exotic nature of the blends. Therefore, we selected the name Rainforest for the product line, and we chose the animals for the various blends.”
The Paradise gift set “World’s best coffees” consist of 8 most popular types of coffee. It was designed to symbolize traveller’s suitcase. Simple, low-cost solution of package allows easily either to demonstrate content in coffee-shops or to transport and present collection.
“The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Each Level has been sourced, blended and roasted with care and precision to meet consumers’ desire to simply enjoy a great tasting cup of coffee.”