Packaging creativo + experiencia al cliente = éxito de mercadotecnia

Un diseño de packaging innovador puede crear una experiencia completamente nueva al usuario. Seguramente todos hemos tomado una taza de té y ni siquiera hemos pensado en la bolsa que lo contiene, pero qué tal si esa bolsa tuviera forma de un pájaro cuyas alas se expanden una vez estando en el agua caliente y que parece que vuela en ese verde firmamento. Eso sería una nueva experiencia para el usuario. El diseño de packaging ha sido infravalorado en muchas ocasiones por los empresarios, siendo ésta una gran herramienta de comercialización y mercadotecnia. En ésta galería tenemos 30 productos cuyo packaging es extremadamente creativo e interactivo con el consumidor. 

1. Creative Food Packaging from Switzerland, Migros – Designed by Schneiter Meier K√ºlling
migros1 30 Examples of Innovative Packaging Designs
2. Green berry tea, bird shaped tea bags – Designed by Natalia Ponomareva, from Russia. This design is currently just a concept, but apparently the wings unfurl in the hot water.
teap 30 Examples of Innovative Packaging Designs
3. Anti Theft Lunch Bags – protect your sandwich with this moldy-looking bag.
security zip plastic sandwich bags 30 Examples of Innovative Packaging Designs
4. Dumbbell Packaging – harnessing the power of cleaning to make you stronger! Tommaso Ceschidesigned this packaging concept.
mrclean 3 30 Examples of Innovative Packaging Designs
Wild Bunch Co Organic Juice1 30 Examples of Innovative Packaging Designs
6. Sustainable running shoes packaging from Newton Running. Cutting down on packaging materials with molded paperboard.
newtonrunning 30 Examples of Innovative Packaging Designs
7. Meat shorts packaged like meat, from Weird Clothing Co.
meat2 30 Examples of Innovative Packaging Designs
8. Dino Bites – gum dispenser from BQB, a Russian design company.
dino bit 30 Examples of Innovative Packaging Designs
9. Yogurt with a built-in spoon from Cho Hye-seung, the yogurt lid turns into a spoon.
yogurt spoon4 30 Examples of Innovative Packaging Designs
10. Dirt and Grime jeans in a can, fictional line of clothes for people who aren’t afraid to get dirty. Designed by Victoria Abrami.
jeansinacan 30 Examples of Innovative Packaging Designs
11. Detergent packaging concept. Russian Design agency BQB, designer Agency Galima Akhmetzyanova, proposed this idea of a laundry detergent package.
poroshok white bqb concept 30 Examples of Innovative Packaging Designs
12. Juice boxes with the texture and look of fruit, from Japanese designer Naoto Fukasawa.
naoto fukasawa creative juice packaging 1 30 Examples of Innovative Packaging Designs
13. Pop-up popcorn packaging – award winning popcorn packaging design.
pop1 30 Examples of Innovative Packaging Designs
14. Bamboo for Women line of natural-looking packaging. Designed by Series Nemo, in Spain.
bamboo1 30 Examples of Innovative Packaging Designs
15. Tayburn Whiskey, a new way of thinking about whiskey from Echo Brand Designs.
tumblr m1lbisGSAA1r2buln 30 Examples of Innovative Packaging Designs
16. Eric Carle Hungry Caterpillar wash and bubble bath – children’s book illustration featured on kid’s bath products from Episencial.
EricCarle wash1 30 Examples of Innovative Packaging Designs
17. Sustainable detergent container – sustainable molded fiber packaging
12 12 11 laundry2 30 Examples of Innovative Packaging Designs
18. Manly gun mental cologne – designed for Gap by Through Smoke Creative.
gapg 30 Examples of Innovative Packaging Designs
19. Creative, colorful sausage wrappers, from Russian design firm FirmaStyle
dv1 30 Examples of Innovative Packaging Designs
lovely package denada2 e13241052499551 30 Examples of Innovative Packaging Designs
21. Hand-made ceramic glazed olive oil container – Designed by Tridvajedan, comes with a metal spigot attachment.
brachia12 30 Examples of Innovative Packaging Designs
22. Gauss Lamps – beautiful light bulb packaging.
gauss1 30 Examples of Innovative Packaging Designs
23. Unique 3-D bottle design – Penelope is a skin care line that was inspired by the retail store Anthropologie, concept designed by Erin Dameron.
penelope4 30 Examples of Innovative Packaging Designs
24. Cool garbage bag packaging – who says garbage bag boxes have to be boring?
garbagebag 30 Examples of Innovative Packaging Designs
NYCspagetti 30 Examples of Innovative Packaging Designs
26. Coffee Time packaging from Latvia
coffeetime 30 Examples of Innovative Packaging Designs
27. S’more Monsters Kit – ingenious way of packaging s’mores ingredients.
SMonsters 4 web 30 Examples of Innovative Packaging Designs
SMonsters 3 web 30 Examples of Innovative Packaging Designs
03 19 12 salami1 30 Examples of Innovative Packaging Designs
29. Fixa kitchen utensils – Designed by BVD from Swede, simple and beautiful kitchen utensil packaging.
fixa1 30 Examples of Innovative Packaging Designs
30. Heirloom seed kit – beautiful packaging on Etsy.
il 570xN.295581871 30 Examples of Innovative Packaging Designs

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