Ejemplos prácticos del uso de tipografía en publicidad

Como cualquier otro elemento del diseño, la tipografía juega un rol importantísimo en el impacto general de un anuncio. Explica con palabras el punto que está siendo ilustrado por los gráficos para que la audiencia entienda el significado por medio de simbolismos, grafismos o conceptos abstractos. Gracias a la tipografía y al significado textual es que finalmente el anuncio hace ‘click’ en la audiencia, se unen todas las partes del gráfico y se insta a tomar una acción generada por el anuncio. 
Desde ésta perspectiva, la tipografía es una herramienta para ayudar a interpretar el contenido rápido y de manera correcta. No se puede utilizar de manera arbitraria, aunque se puede jugar con ella en diferentes maneras para llevar el mensaje de una manera más efectiva. Los siguientes son ejemplos que utilizan de forma concreta la tipografía para justificar y transmitir el mensaje. ¿Qué opinan?
relief-from-pain

Everlast

everlast
“Persevere/Perish”

ABSA Bank Typography Concepts

absa-bank-typography-concepts
It’s not the shoes you wear, but the steps you take that matter.

Peter MacCallum Cancer Centre

peter-mc-callum-cancer-center
“Take a break from the sun.”

Brighton Language School

brighton-language-school
“Refresh your forgotten Español”

Industrial Strange Clubwear: METH

meth

Miller Campaign Billboard

miller-campaign-billboard
“New side of Miller, New side of you.”

NeoNation

neo-nation

Jane

jane
“Jane”

Abflug

abflug
“ABFLUG 08.05/ 3 hangars”

Dairy Farmers of Canada

dairy-farmers-of-canada
“Not for those who easily crumble”

Agora

agora
“Agora”

Panasonic DVD Theater – Crash

panasonic-dvd-theather-
“Panasonic DVD Theater. The sound of movies has never been so sophisticated.”

HBO 20th Anniversary

hbo-movies

Sun-Rype

sun-rype
“Made with real fruit goodness.”

Durex

durex

Chupa Chups

chupa-chups
“Kissed a mirror for practice. Impossible to get it out of your mouth.”

The Body Shop

the-body-shop
“The Body Shop. Mother Nature’s seal of approval”

Amour

amour
“Warning: Some scenes do not contain nudity.”

Nike

nike
“Nike”

Heinz Pasta Sauce

heinz-pasta-sauce
“We’ve made seriously juicy”

GreenMovie Sound Dept

green-movie-sound-department
“Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers”

Grand & Toy

ms-fruit
“Your Business”

Burger King

burger-king
“Burger King. BK stacker”

Schweppes

schweppes
“1+2=3”

Huawei Ideos X1

huawei
“The three most important things in a relationship. Trust, honesty and stalking on Facebook”

Coca-Cola

coca-cola
“Little wild Coca-Cola Raspberry”

New Honda Insight 2009

new-honda-insight-2009

The Phantom

the-fountain
“Love Never Dies. Phantom”

MTV Masters

mtv-masters
“MTV Masters: 50 Cent”

Samsung Omnia typography

samsung-omnia-typography
“The Omnia Pro B is meticulously designed to achieve the perfect balance between work and leisure”

NIKE ACG 20th birthday – Strut

strut-like-a-fish

Discovery Channel

discography
“From the producers of Planet Earth, life”

Orange – 100%

orange
“Orange, 100”

NSPCC Thank You

nspcc

Nissan

nissan
“Two snakes meet on a rock. One asks, “are we poisonous?” I dunno. “I just bit my lip”

JOE

oae
“Take the average of your name – The Makeover Inc.”

MTV

road-to-peace

Burger King

burger

Hip Hop Live

hip-hop-live
“Hip Hop Live”

Harley’s

harleys
“What’s a sundae without a cherry”

Zippo

spurious
“Soul. One thing technology can’t replace”

ACAB – All Cars And Bikes

acab[3]
“ACAB”

Panasonic Digital Voice Recorders

typography-in-advertising

WMF Knives

wmf-knives
“The art of preserving vitamins”

Harley’s

harley's
“If men were created equal, we’d wear uniforms”

Voyages

voyages
“Don’t hesitate any longer.”

China Unicom

china-unicom
“116114 is a phone number of providing travel service for the public,such as flight and hotel reservation,route information service and so on”

UX 3D type

ux-3d-type

Into 1

one
“We work as one”

Inlingua – Business English

inlingua

Energia School

energia
“Emc2”

D-Edge Awards

d-edge-awards

McDonald’s McFlurry

mc-donald's
“Mona”

Wheeze

wheeze
“Wheeze”

Natural Grid

natural-grid

Toyota

toyota
“Efficiency”

Vaughn’s Original BBQ Sauce – Seconds

vaughn's-bbq-sauce
“Leftover make for great sloppy seconds.”

Making Worlds

making-worlds

Hugo Boss

hogo-boss

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